Scentvertising: Support The Vision Impaired By Smelling Good
Generally speaking, advertising and communications tend to put their visual impact foot forward. Not this time. Support Scent is a unique program putting a specially designed fragrance to work for a guide dog organization. Proceeds from fragrance sales go to Guide Dogs Australia, supporting visually impaired people by providing the dogs to them.
The fragrance itself acts like an olfactory T-shirt or bumper sticker, making a statement that communicates solidarity with the blind.
The fragrance was developed by Kit: cosmetics and the idea is from agency Clemenger BBDO of Melbourne, along with other collaborators credited on the site.
Recent Articles By Brilliant Useful Things 
Brilliant Useful Things is an inspiration site exploring new forms, new media and brilliant ideas from all over. It's a project of Hey, a creative ideas firm based in Seattle, Washington. Chris Lloyd and Eric Gutierrez are the partners.
Comments
| TOPICS: | Advertising, Branding & Marketing, Fashion |
| TAGS: | advertising, Guerrilla Marketing, Non-Profit, perfume, Product Design, scent |
Daily Ideas & Inspiration Email