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Scentvertising: Support The Vision Impaired By Smelling Good

Scentvertising: Support The Vision Impaired By Smelling Good
Advertising

Support Scent is a unique program putting a specially designed fragrance to work for a guide dog organization.

Brilliant Useful Things
  • 31 march 2010

Scentvertising: Support The Vision Impaired By Smelling Good

Generally speaking, advertising and communications tend to put their visual impact foot forward. Not this time. Support Scent is a unique program putting a specially designed fragrance to work for a guide dog organization. Proceeds from fragrance sales go to Guide Dogs Australia, supporting visually impaired people by providing the dogs to them.

The fragrance itself acts like an olfactory T-shirt or bumper sticker, making a statement that communicates solidarity with the blind.

The fragrance was developed by Kit: cosmetics and the idea is from agency Clemenger BBDO of Melbourne, along with other collaborators credited on the site.

Support Scent

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