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The Butch Bakery: Masculine Cupcakes

The Butch Bakery: Masculine Cupcakes
Design

Bringing the masculine aesthetic to the ever-dainty cupcake, David Arrick's Butch Bakery sets out to introduce a new niche market into the baked-goods industry.

by Claudia Cukrov
  • 30 march 2010

Bringing the masculine aesthetic to the ever-dainty cupcake, David Arrick’s Butch Bakery sets out to introduce a new niche market into the baked-goods industry.¬† Coming in twelve different flavours including “Rum and Coke”, “B-52” and the “Beer Run”; the cupcakes aren’t syled in typical saccharin-sweet fashion, with Woodland Camo, Wood Grain, Houndstooth, Plaid, Checkerboard or Marble¬† chocholate disks topping the cakes.

After previously working on Wall Street, Arrick started the New York-based bakery when he read cupcakes described as; “pink, sweet, cute, and magical”.

Butch Bakery

[via Lost At E Minor]

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