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The Changing Face Of The Transmedia Experience

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Jawbone.tv is presenting an interesting two part series on transmedia experiences and film production which explores the evolving art form.

Zackry Wiegand
  • 24 march 2010

Jawbone.tv is presenting an interesting two part series on transmedia experiences and film production. Transmedia stories are spread out amongst different types of media, and can become invasive, permeating the lives of audience members.

The first part of the series addresses the movement away from fandom as a forum for people who share a love of certain content, to a recent phenomenon of using the context of that content for political action. Cited examples include The Dongria Kondh, Palestinian activists who dress as the Na’vi from ‘Avatar’ to protest the Israeli Wall, and The Harry Potter Alliance, which raises funds for the people of Haiti.

Watch a video of Dongria Kondh below:



The second installment features a talk by Lance Weiler, a writer, director and social organizer focused on developing successful transmedia models for independent filmmakers. His interactive and cross-media methods of film distribution have led Wired magazine to name him “One of 25 people helping to re-invent entertainment and change the face of Hollywood” and ‘Business Week’ to call him “One of the 18 Who Changed Hollywood.”

See Weiler’s talk below:



Jawbone:”Transmedia Activism: Politics, Avatar and Harry Potter”

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