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The Most Important Logo Of The Next Decade?

The Most Important Logo Of The Next Decade?
Innovation

The "CHAdeMO Association" aims to increase quick-charger installations worldwide to further the diffusion of electric vehicles.

Dave Pinter, PSFK
  • 15 march 2010

Mitsubishi Motors, Nissan, Toyota, Fuji Heavy Industries, and The Tokyo Electric Power Company, INC.(TEPCO), have formally established the “CHAdeMO Association” which aims to increase quick-charger installations worldwide indispensable to further diffusion of electric vehicles and to standardize how to charge the vehicles. As of today, 158 business entities and government bodies including 20 foreign companies are expected to join the Association, such as automakers, electric utilities, charger manufacturers, charging service providers, and other supporting groups.

“CHAdeMO” is an abbreviation of “CHArge de MOve”, equivalent to “charge for moving”, and is a pun for “O cha demo ikaga desuka” in Japanese, meaning “Let’s have a tea while charging” in English. The smiling logo connotes a bright future and happiness with a combination of the circuit symbol of battery representing “Charge”, and a dynamic curving line representing “Move”. This ecological green is the color of “Green Tea”.

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