The Power Of Microcelebrity: ‘David After Dentist’ Family Cashes In On YouTube Phenomenon

The hit You Tube video, David After Dentist, has helped David and his family to create a small profitable business. And while the family will not reveal exactly how much they’ve made, they do admit it’s in the low six figures. The simple home video which has received over 53 million views, was the second most watched clip on YouTube in 2009.

The video has made David and his family celebrities now. Besides appearing on TV and radio shows , they also have a site which sells T-shirts and other merchandise. David has also lent his voice to a Superbowl commercial.

While there have been mixed opinions on whether or not the parents should have tried to use the video to profit, David DeVore, David’s dad says that everything was done after taking his son’s consent. He adds that they have donated about $6,000 to charity from the profits they accrued from the video.

[CNN via Switched]