Twitter Announces @Anywhere Platform

Twitter yesterday announced the upcoming launch of its @Anywhere platform, which will allow other sites to integrate the Twitter experience directly onto their sites, without having to direct their audience back to Twitter.  According to the official Twitter blog,

Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com. Our open technology platform is well known and Twitter APIs are already widely implemented but this is a different approach because we’ve created something incredibly simple. Rather than implementing APIs, site owners need only drop in a few lines of javascript. This new set of frameworks is called @anywhere.

Initial participating sites will include Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo!, and YouTube. The beauty of this tool is that it will allow content creators and their audience to better expand on and track a conversation originating in one location, and how it spreads across different vehicles.  From a NY Times journalist’s byline featured on the Yahoo! homepage, to sharing a related YouTube video, to a related Twitter stream all back to the Yahoo! homepage, for instance.

Another example of the proliferation of online news and content – and the need to embrace sharing and editing of journalism (much as proposed by the BBC and discussed on PSFK a short while back).

[via Twitter Blog]