Recently, PSFK has been tracking the launch of Karim Rashid’s Bobble product; a reusable water bottle with a carbon filter integrated into its design. In the video below Rashid talks on the design and purpose of the bottle, noting that presently in our bottled water culture 60 million polymer bottles are discarded daily.

Watch the video below:

Home and Housewares 2010: Karim Rashid on Bobble from Core77 on Vimeo.