We Can All Fix This: A Campaign To Inspire Positivity
The Spanish Chamber of Commerce and other major IBEX 35 companies have teamed up to inspire a more positive outlook through a web campaign called We can all fix this. It intends to spread the idea that although we are undergoing difficult times, we should not give up – we have to try our best and look forward.
This platform wants to be the driving force of a social movement aimed at changing the mood of Spain’s citizens. On the website there are different videos from public figures such as Pau Gasol, Luis Rojas Marcos and Ferran Adrià and other anonymous people, offering their testimonies and inspiring personal experiences.
Javier Mariscal, who designed Cobi for the Olympics says:
“I’ve gone bankrupt four or five times… However if it occurred again I’m convinced I would raise my head up again… you’ve got to reinvent.
Stella Pires came from Angola to Spain with 10€ and nothing else. She explains how she’s been able to overcome all sorts of obstacles, and how nowadays she is working and studying law.
Ferran Adrià summons up the project by saying:
“It’s not a question of gurus trying to help us, we all have to join in and work together to find the solution.”
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| TOPICS: | Advertising, Branding & Marketing, Finance & Money |
| TAGS: | Community, crisis, entrepreneur, Spain, we can all fix this |










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