Zappos has launched a new campaign centered around the notion of “delivering happiness”, a value that the company strives for by delivering customer service worthy of a “wow”, its No. 1 core value.
Zappos uses the spots to celebrate their customer service reps – known internally as their customer loyalty team, and emphasizes the notion that they are a brand “powered by service” and “happy to help. 24/7.” The first spot in the campaign features Zappos puppets portraying a customer and a customer service rep helping her with her question – based on an actual Zappos customer call.
The campaign was developed for Zappos by Mullen, with the collaboration of Aaron Duffy (who also directed Google’s “Parisian Love”). The campaign will of course also feature a social media component, with reliance on YouTube and Facebook to spread the word. While only one spot is currently up, a series will follow. The campaign will also be supported on the plastic bin at airport security gates – a tip of Zappos’ hat to its origin in selling shoes.
Too bad there will be no Zappets monitoring the airport security line – that would be the ultimate in delivering happiness in an unexpected location.
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