Album Art As Music Video

A music project titled “March: His Forearms were Tanks Now” by A Few Moments recently surfaced on the Internet. The project was coordinated by Jake Lodwick, co-founder of Vimeo and Collegehumor.com, who functioned as the liaison between musician Michael McQuilken and illustrator/storyteller Ira Marcks. In late February, Jake Lodwick created and uploaded a 43 minute video that walks the line between album art and a music video.

Ira Marcks created a 50 foot long work of art that narrates McQuilken’s music. Wanting to create “big art”, he created an interactive experience that is immersive and requires the user to disconnect from all types of distractions.

A recent interview by AOL’s Urlesque uncovers the story behind the project and describes the visuals as entranced “with demonic blue monkeys, creation myth monstrosities, psychedelic cityscapes and a cross-section of antediluvian phantasms, encompassing dozens of styles and themes”.

The end result is an arresting and unique experience that demonstrates a great idea in music production and listener engagement.

Ira Marcks

Urlesque: “Interview With the Makers of the 50-Foot Long Musical Album Art”