American Apparel’s Creative Reuse
Just in time for Earth Day comes a crafty new project from American Apparel- Creative Reuse. The idea behind this ingenious plan is that the template used to cut fabric for garments always leaves a little material left over. Instead of tossing these piece, AA tries to design other styles which can be made out of that remaining fabric, at the same time as the originally intended garment is being manufactured. This cuts down waste both in terms of time and materials and is called “Mixed Marker” styles- a marker being the guide workers and machines use to cut the fabric. Things like underwear, bathing suits, and even more complicated garments like tank tops or pants can be made this way.
In addition AA will also be making some styles out of pure scraps – like scrunchies and hair bows. Be sure to check back in the future, as they’ll be rolling out a brand new site later this season.
Recent Articles By Laura Feinstein 
Laura Feinstein is a regular contributor for PSFK.com who specializes in fashion ideas and inspiration. Laura is a freelance writer, social media expert, brand consultant and copy editor in Greenpoint Brooklyn. At PSFK for close to four years, she focuses on the intersection where design, technology, art, and fashion intersect.
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| TOPICS: | Design & Architecture, Environmental / Green, Fashion, Featured Articles |
| TAGS: | American Apparel, creative reuse, eco, Fashion, green, recycle, recycling |
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