B-Cycle Bike Sharing Program Is Finally Launched

After a long wait, the B-Cycle bike sharing system is being launched in Denver, Colorado with many more US cities to follow. Under this program, users have to register for a paid membership at any of the solar powered B-stations which are  installed near bus terminals and work and social centers. They can then choose a bike from the station, ride it away and return it to an empty slot at any B-station.

B-Cycle is a collaboration of bike manufacturer Trek, healthcare company Humana and ad house Crispin Porter + Bogusky.

This video explains how the bike sharing program works:

BCycle

[via Core77]