menu

The Betacup Challenge: How To Eliminate Disposable Coffee Cups

The Betacup Challenge: How To Eliminate Disposable Coffee Cups
Advertising

The Betacup Challenge is an effort to reduce the number of non-recyclable coffee cups thrown away by developing a better alternative.

Naresh Kumar
  • 1 april 2010

The Betacup Challenge is an effort to reduce the number of non-recyclable coffee cups thrown away by developing a better alternative. It’s a fact that a huge amount of resources are consumed in the coffee drinking process, starting with manufacturing paper cups to making the coffee. Today, the challenge will be launched to bring together people to solve this waste problem.

Shaun Abrahamson, cofounder of the Betacup project, says about the challenge:

Finding effective solutions to the disposable cup waste problem will be a challenge – a good solution will need to include product design, communications and incentives to change consumer behavior, and work within service and recycling infrastructures. We think this is an ideal task to present to a large global community of coffee drinkers, many of whom have likely thought about this issue and possible solutions.

With its aim to serve 100 percent of its hand-crafted beverages in reusable cups by 2015, Starbucks Coffee is taking active part in the challenge by providing $20,000 in cash prizes to be awarded for the most innovative ideas. The other sponsors for the challenge are Core77, which will serve as its media partner and Denuo, a part of Publicis Group, which will provide communications strategy and community management expertise to the event.

The challenge will take place on jovoto.com, a mass collaboration community platform where users can submit an idea to be commented and rated upon by the public.

The Betacup challenge starts on April 1, 2010 and ends on June 15. To take part in the challenge, register at www.jovoto.com.

Watch a video about Betacup below:

Betacup from the betacup on Vimeo.


Betacup

Advertising
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

David Slayden

Experience Designer

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 27, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.