The Betacup Challenge: How To Eliminate Disposable Coffee Cups

The Betacup Challenge: How To Eliminate Disposable Coffee Cups

The Betacup Challenge is an effort to reduce the number of non-recyclable coffee cups thrown away by developing a better alternative.

Naresh Kumar
  • 1 april 2010

The Betacup Challenge is an effort to reduce the number of non-recyclable coffee cups thrown away by developing a better alternative. It’s a fact that a huge amount of resources are consumed in the coffee drinking process, starting with manufacturing paper cups to making the coffee. Today, the challenge will be launched to bring together people to solve this waste problem.

Shaun Abrahamson, cofounder of the Betacup project, says about the challenge:

Finding effective solutions to the disposable cup waste problem will be a challenge – a good solution will need to include product design, communications and incentives to change consumer behavior, and work within service and recycling infrastructures. We think this is an ideal task to present to a large global community of coffee drinkers, many of whom have likely thought about this issue and possible solutions.

With its aim to serve 100 percent of its hand-crafted beverages in reusable cups by 2015, Starbucks Coffee is taking active part in the challenge by providing $20,000 in cash prizes to be awarded for the most innovative ideas. The other sponsors for the challenge are Core77, which will serve as its media partner and Denuo, a part of Publicis Group, which will provide communications strategy and community management expertise to the event.

The challenge will take place on, a mass collaboration community platform where users can submit an idea to be commented and rated upon by the public.

The Betacup challenge starts on April 1, 2010 and ends on June 15. To take part in the challenge, register at

Watch a video about Betacup below:

Betacup from the betacup on Vimeo.



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