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Conversation Pins As Social Objects

Attendees noticed similar pins on each other and used them as an excuse to introduce themselves.

Piers Fawkes, PSFK
Piers Fawkes, PSFK on April 15, 2010. @piers_fawkes

At the PSFK Conference New York 2010, we provided ‘conversation pins’ to guests to wear at the event. Illustrated by Hugh Macleod and produced by BusyBeaver, there were 20 versions of the pins including ‘Curious’, ‘Mayor’ and ‘Newbie’.

The hope was that strangers on the day would notice similar pins on each other and used them as an excuse to introduce themselves. This ‘social object‘ idea worked very very well and the coffee and lunch breaks were full of buzz as people met each other.

psfk conversation pin hugh macleod 2.jpg A PSFK Conference attendee gets arted up by Shantell Martin while wearing a Hugh MacLeod pin

Thinking...