menu

Cube Grenades

Cube Grenades
Advertising

For the PSFK Conference next week we commissioned a special print to celebrate the day from illustrator Hugh MacLeod.

Piers Fawkes, PSFK
  • 1 april 2010


For the PSFK Conference next week we commissioned a special print to celebrate the day from illustrator Hugh MacLeod. The artist created this simple but beautiful print that employs his trademark doodles and will be on sale from the artist’s rep on the day (or direct online). The piece is part of his Cube Grenade series that are intended as gifts to inspire new thinking by the recipient. Among his clients have been various creative agencies, events and authors including Seth Godin

.
hugh macleod cube grenade.jpg

MacLeod told PSFK that he wants people to commission him to create original Cube Grenades to give to their clients and partners. Responding to a brief to subtly present an single idea he hopes these illustrations will sit on the walls of offices and other workplaces and as people pass by it over time the message might sink in with a few people. He argues that Cube Grenades aren’t really designed to ‘sell’ like, say, traditional advertising. Instead, MacLeod hopes that they hit a nerve and start conversations that will help lead to sales down the road, but the primary purpose “takes a more indirect, perhaps more disruptive path.”
201003312245.jpg

He describes these pieces as Social Objects that can be shared around. MacLeod says that he has empathy for the people who commission him – finding what they do and the message they want to convey interesting.

hugh macleod cube grenade meteor dinosaur

In terms of the PSFK print, the artist – who is also an accomplished marketer and author – said he had the this sense of empathy for the work we did:

“I wanted to bring my style to your logo. It sends a signal that I value PSFK, that I’m not going to photoshop the work but instead I am going to invest a considerable amount of time into the artwork.”

Cube Grenades can be limited edition prints or original pieces.

Cube Grenades

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Work

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Will Berman

Teenage Denim Fashion Designer

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.