Cube Grenades

Cube Grenades

For the PSFK Conference next week we commissioned a special print to celebrate the day from illustrator Hugh MacLeod.

Piers Fawkes, PSFK
  • 1 april 2010

For the PSFK Conference next week we commissioned a special print to celebrate the day from illustrator Hugh MacLeod. The artist created this simple but beautiful print that employs his trademark doodles and will be on sale from the artist’s rep on the day (or direct online). The piece is part of his Cube Grenade series that are intended as gifts to inspire new thinking by the recipient. Among his clients have been various creative agencies, events and authors including Seth Godin

hugh macleod cube grenade.jpg

MacLeod told PSFK that he wants people to commission him to create original Cube Grenades to give to their clients and partners. Responding to a brief to subtly present an single idea he hopes these illustrations will sit on the walls of offices and other workplaces and as people pass by it over time the message might sink in with a few people. He argues that Cube Grenades aren’t really designed to ‘sell’ like, say, traditional advertising. Instead, MacLeod hopes that they hit a nerve and start conversations that will help lead to sales down the road, but the primary purpose “takes a more indirect, perhaps more disruptive path.”

He describes these pieces as Social Objects that can be shared around. MacLeod says that he has empathy for the people who commission him – finding what they do and the message they want to convey interesting.

hugh macleod cube grenade meteor dinosaur

In terms of the PSFK print, the artist – who is also an accomplished marketer and author – said he had the this sense of empathy for the work we did:

“I wanted to bring my style to your logo. It sends a signal that I value PSFK, that I’m not going to photoshop the work but instead I am going to invest a considerable amount of time into the artwork.”

Cube Grenades can be limited edition prints or original pieces.

Cube Grenades


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