menu

A Hundred Lovers: Ad Agency As Record Label

A Hundred Lovers: Ad Agency As Record Label
Advertising

As part of a new Diesel campaign, Anomaly has both created the ad, and released the accompanying song through their Anomaly Music Group.

Paloma M. Vazquez
  • 2 april 2010

Diesel has launched an interactive video to support its spring/summer line.  The video is essentially a “cute” music video in which multiple dancers wearing various Diesel spring/summer line fashions snap their fingers, and step and sway to a choreographed dance. The song is titled “A Hundred Lovers”, by an artist named Josep (whom also appears in the video). As an element within the brand’s “Be Stupid” campaign, the online video allows viewers to interact by clicking on arrows corresponding to articles of clothing that may catch their eyes. In “stupid” fashion, you can also click on the arrow above the actors/dancers to learn about who they are and what makes them “stupid”.

While this interactive online video is a more entertaining approach than a traditional stylized but static look book or catalogue, it’s still reminiscent of Uniqlo’s approach, in which merchandise is worn by models – or average people – that a user can select to further interact with in order to obtain selected product and purchase information.

However, one particularly noteworthy element of the campaign is actually about Diesel’s agency – Anomaly. When you click on the song title, you’re ultimately directed to iTunes, where you may notice that Anomaly Music Group is responsible for the release of the track.  We’ve talked about agencies utilizing their creative brainpower to branch out into other lines of business, including product development. Anomaly is one of the most noted agencies that has pursued advertising and client-independent new business pursuits in the past – including launching a t-shirt line, or creating programming content.  Finding and releasing new music artists feels like a natural fit, given an agency’s role in identifying the right track to complement a campaign – and the importance of music to both consumers and brands.

Kudos to Anomaly for redefining an agency’s traditional role, and business model – and for releasing a sweet, catchy track.  We hope it will help elevate Josep to a broader audience.

Watch the video below:



[via Creative Social]

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Paula Scher

Graphic Design, Branding, Print Design, Design

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.