Eco-Minded Expedition Inspires Exclusive Foursquare Badge

Eco-Minded Expedition Inspires Exclusive Foursquare Badge

15-year-old Parker Liautaud Parker is hoping to inspire a generation of environmentally aware young people with his attempt to become the youngest person to ski the Last Degree - a journey of more than 60 miles from Ice Station Barneo to the North Pole.

Kyle Studstill
  • 2 april 2010

15-year-old Parker Liautaud Parker is hoping to inspire a generation of environmentally aware young people with his attempt to become the youngest person to ski the Last Degree – a journey of more than 60 miles from Ice Station Barneo to the North Pole. Once Parker reaches the Last Degree, he will check-in via Foursquare and unlock an exclusive badge.

North Pole Badge

Parker is tracking all of his exercises on DailyMile for fans who want to follow and be inspired by his training. The creative shop Free Association and digital strategy firm Undercurrent point us to the work done alongside Parker’s efforts to inspire environmentally aware youth to engage in green-minded behavior:

Parker is reporting his progress online through his Facebook Fan Page “The Last Degree” and a number of Facebook applications, to include a Google Earth map that aggregates geo-targeted content from his expedition, an app that donates your Facebook status to an Eco Pledge and the Last Degree Challenge where you can guess the time Parker will reach the North Pole.

The “Eco Voice” YouTube contest allows aspiring activists to upload an original video illustrating how they’re reducing their carbon footprint; select videos will be shown in front of an international delegation at the United Nations meeting in Bonn, Germany on May 31.

Parker Litaud


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