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Future of Retail: Limited Sales Inspiring Collective Consumer Action

There are a growing number of emerging member-based services, delivering heavily discounted high-end fashion in flash sales lasting anywhere from a...

Kyle Studstill
Kyle Studstill on April 26, 2010.

Gilt Groupe has been among a number of emerging member-based services, delivering heavily discounted high-end fashion in flash sales lasting anywhere from a couple of days to a couple of hours. Others in this space include JackThreads and Whiskey Militia, each serving its own niche fashion demographic and rewarding existing members for bringing new ones aboard through affiliate programs – an old tactic given new life through discounts in the 50-70% range that members genuinely find valuable.

Merchants benefit from synchronized consumer action, so are happy to jump on board with services that organize consumers into these collectives, exemplified in the success of Groupon. Gilt’s new Gilt City application is now entering this space, bringing local and mobile elements to these discount-retail services.

Gilt City

[via Fast Company]

TOPICS: Fashion, Retail
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Kyle Studstill

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Kyle Studstill is a regular contributor to PSFK.com. Kyle works as a consultant working at the New York office of PSFK. His background is in analysis, from the analysis of cultural and technological change, to analysis of consumer and human insight, to military intelligence analysis with the US Intelligence and Security Command. Kyle loves the future, much like O'Brien from Orwell's Nineteen Eighty-Four.

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