Gilt Groupe has been among a number of emerging member-based services, delivering heavily discounted high-end fashion in flash sales lasting anywhere from a couple of days to a couple of hours. Others in this space include JackThreads and Whiskey Militia, each serving its own niche fashion demographic and rewarding existing members for bringing new ones aboard through affiliate programs – an old tactic given new life through discounts in the 50-70% range that members genuinely find valuable.
Merchants benefit from synchronized consumer action, so are happy to jump on board with services that organize consumers into these collectives, exemplified in the success of Groupon. Gilt’s new Gilt City application is now entering this space, bringing local and mobile elements to these discount-retail services.
[via Fast Company]