With no address or phone number listed on their website, Melbourne restaurant Hidden Pizza opened on April 12th, offering free pizza to anyone that could find the restaurant.
Ben Rennie of Uncluttered White Spaces pointed us to an innovative marketing campaign by the Yellow Pages. Melbourne-based pizza restaurant Hidden Pizza opened on April 12th, offering free pizza to anyone that could find the restaurant. With no address or phone number listed on the website, head chef Tony Fazio hinted, “just look it up like you would any other business.”
The only way to find the address and phone number (orders could only be made over the phone), was through the Yellow Pages. Unlike normal business searched, the Hidden Pizza Restaurant listing returned;
Congratulations, You’ve Found The Hidden Pizza Restaurant.
Call us to discover our location and order your free pizza.
ph: 1300 615 786
It was later revealed that the restaurant was actually created by the Yellow Pages.