A new study suggests so. Sociologists Rachel Allison and Barbara Risman of the University of Illinois, Chicago surveyed over 17,000 college students and found that both men and women lost respect for members of the opposite sex who hooked up with a lot of people. Interestingly, more students claimed that they would lose more respect for a man who had sex with a lot of women than a similarly engaged woman. This is significant and contrary to the earlier belief where men were considered by both genders as ‘studs’ for sleeping with different partners all the time, while women with similar overly sexual behavior were labeled ‘sluts’.
It looks like this double standard has faded now, with promiscuous behavior being looked down upon by today’s younger generation. Sociologists believe that one reason for this shift in perception is the increasing power of young women to determine the sexual mores. While rejecting the double standard against women, they disapprove of men too who hook up with multiple partners and they have the support of some men too.
Experts believe that if this trend continues, the ‘Millennials’ as today’s generation is called will move the society towards a more conservative standard.