Jeff Koons’ Art Car For BMW

Artist Jeff Koons recently previewed his art car concept for BMW – the 17th in BMW’s fabled series.

Looks like Bono’s wish for “sexier cars” in the new decade may be granted – at least temporarily.  Artist Jeff Koons previewed his art car concept for BMW – the 17th in BMW’s fabled series.

Following an unveiling on June 1st at Paris’s Pompidou Center, the car will be driven in the 24 Hours of Le Mans, from June 12 to 13. These steps are calculated to highlight the history of BMW’s series – the first Art Car by sculptor Alexander Calder was raced in Le Mans in 1975, while Roy Lichtenstein signed his Art Car at the Pompidou Center in 1977.

Koons – whom approached BMW directly about his collaboration in the series – explains that the the design was inspired by the look of sonic booms, light explosions, and Christmas lights.  Additionally, on the personality and purpose of the design;

“These cars have no outside purpose, other than winning; They’re brutal,  and I wanted to capture that.”

Jeff Koons' Art Car For BMW

Jeff Koons' Art Car For BMW

Fast Company: “Jeff Koons Previews His BMW Design”

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