Levi’s has integrated the newly launched Facebook “like” functionality into their e-commerce site, creating a social shopping experience. Each product is paired with a “like” button, allowing views of who on Facebook likes the item, along with their profile photos. Taking the Facebook connect integration one step further, the brand built a “Friend Store”, where shoppers who are logged into Facebook can see a list of their friends’ favorite Levi’s products and seamlessly shop with their friends and share your online shopping decisions.
See a demo below:
[via Digital Buzz]