New KFC Sandwich Uses Chicken As Buns

Even in the age of Jamie Oliver and even mainstream brands giving daily reminders of our bad eating habits, there are plenty that want to ignore the healthy-eating hype and speak to straight to the gut of American fast foodies.

To the latter, I present KFC’s Double Down–a hefty sandwich that uses two pieces of fried chicken filets as the “buns,” with the middle filled with nothing but two strips of bacon, two kinds of cheese and the Colonel’s Special Sauce. Although KFC’s site insists that it only contains 540 calories, other sources and testing have reported that it closer to 1, 228 (about half of a man’s daily recommended intake). The sandwich also presents an incredibly high salt intake (1,380 milligrams of salt and 32 grams of fat, including 10 grams of cholesterol-laden saturated fat).

The Double Down is officially offered in the States today. Typically a new sandwich from KFC wouldn’t attract much attention, but at a time when so much time and awareness is being dedicated to a better diet, the event can become especially newsworthy.

Attention has been expressed with excitement, horror and surprise over the future of such food products, as Mark Moford of the San Francisco Chronicle writes:

“Did you notice? How in one pseudo-food item, you are consuming not one, not two, but the mutated, chemically injected flesh/byproducts of fully three different distended, liquefied, industrially tortured creatures? Feel the love, pitiable animal kingdom. You got your chicken-like creature, your pig-like creature, your dairy cow-like creature, all wrapped in a $5 fistful of nausea, ready to strangle your heart and benumb your brain.”

Still, the KFC website dedicated to the sandwich has been building anticipation for days with an online countdown, and featuring viral videos of test eaters enjoying the treat. It makes you wonder, is this strange offering nothing more than  publicity stunt?

KFC Double Down

[via Huffington Post]