(Pics) Droog’s Massive Liquidation Sale
"Every month about 500 companies in the Netherlands go bankrupt. Where do their products go?" Dutch design group, Droog, curated a collection of such items at Milan Design Week 2010.
This year’s Milan Design Week has brought a new attention to the environmental impact of objects, consumption habits and longevity of lifecycles. Appropriately, Dutch design group, Droog, curated a collection of various items saved from liquidation auctions entitled, Saved By Droog.
The exhibition posed, “Every month about 500 companies in the Netherlands go bankrupt. Where do their products go?” The answer came in the form of 2500 handkerchiefs, 720 cola glasses, 500 matchboxes, 448 wallets and, the list goes on.
14 invited artists were then asked to partition the items as raw materials for creative re-interpretation to create new products.
Among the highlights were Stefan Sagmeister‘s “Happy Wallet,” which embossed 448 mass-produced vinyl money holders with gold lettering spelling out positive phrases.
Check out more photos of the exhibition below: