(Pics) Veuve Clicquot At 2010 Milan Furniture Fair
Veuve Clicquot has commissioned works by the Campana Brothers and Mathieu Lehanneur to decorate the Hôtel du Marc, part of its newly renovated town house in Reims.
While many of our readers might be familiar with the bubbling excellence of luxury champagne brand Veuve Clicquot, what you might not know is that the over 200 year old company has had a long standing commitment to design and aesthetics. In addition to releasing their own coffee table book, they have also collaborated in the past with such illustrious names as Andrée Putman, Karim Rashid, Pablo Reinoso, Tom Dixon, 5.5 Designers and Front Design.
In keeping with that rich tradition of design, this year Veuve Clicquot has commissioned works by the Campana Brothers and Mathieu Lehanneur to decorate the Hôtel du Marc, part of its newly renovated town house in Reims. The Tasting Gloriette by Fernando & Humberto Campana is a contemporary version of a gloriette for the residence’s garden, which will be dedicated to outdoor tastings and will stand in the Hôtel du Marc 19th century garden (To watch a video interview of the Campana Brothers, visit www.facebook/veuveclicquot ).
The second commissioned project Once Upon a Dream by Mathieu Lehanneur was designed with the intention of helping people “rapidly recuperate and adapt to their new surroundings, based on tested psychological studies used in sleep treatment clinics to help cure chronic insomnia.” This wonder “capsule installation” will allow visitors to Hôtel du Marc to recover as quickly as possible from jet lag. On a side note, this is an interesting allusion to the history of the Veuve Clicquot House, as mastermind Barbe-Nicole Clicquot-Ponsardin was a notorious insomniac.
The two collaborations are displayed at the Milan Furniture Fair this week at the Superstudio Piu – Via Tortona 27, Milano, and frequent updates are available at www.veuve-clicquot.com