SOKO Kenya is a clothing production group launched to develop sustainable and long-term solutions to Kenya’s economic crisis by promoting a community-driven, environmentally-conscious fashion endeavor. SOKO believes in fair employment and works with local craftspeople and seamstresses who source original fabrics and trimmings made from coconut, horn, recycled glass, crochet, and hand loomed fabric. Launched in partnership with online fashion store, ASOS for their inaugural ASOS Africa Spring/Summer 2010 collection, what has emerged is a tailored line rich with vibrant colors inspired by African Khanga fabrics, a traditional print worn in Eastern Africa. Fabrics are transformed into ready-to-wear jumpsuits, high-waisted shorts, headbands, and dresses.
Caren Downie, ASOS Buying Director explains the decision to launch an African line:
On our continuing quest to find new inspiration, we recently spent time in Africa working with artisans and small producer groups. The vibrancy of the continent inspired us to create the ‘Asos Africa’ collection with the aim of supporting trade in Africa.