The Thrillist newsletter has introduced a video extension that promises to help its readers “pretend they’ve been there.”
The Thrillist newsletter has introduced a video extension that promises to help its readers “pretend they’ve been there.” The leading mens email – and resource on new restaurants, bars and shops – is producing original short-form video content that gives readers the feeling of having experienced each recommendation firsthand – even if they haven’t been there. “Pretend You’ve Been There” will be the first in a series of videos shot by Thrillist’s local editors. Each city covered by Thrillist will release one video per week, distributing them within editorial e-mails, as well as on a dedicated site on Thrillist.com.
This seems like an interesting idea, and means for Thrillist to provide its readers with something of value. An insider’s view of a new recommendation might in turn offer them conversational fodder, and an increased perception of being “in the know” (even before they actually go). Video content will be open to brands and advertisers that want to connect with Thrillist’s 1.5 million subscribers across across 16 city/email editions, including the recently launched London, New York, Chicago and Miami. The videos ultimately aim to foster increased engagement with readers by offering them “insider” information without even having to visit a place – as well as to offer brands a platform for reaching Thrillist’s audience when they’re interested, engaged and entertained by the newsletter’s trademark witt and humor.
Watch the video below: