Trends In The World Of Search

Trends In The World Of Search

Learnings and take-away points from the recent Search Engine Strategies Conference.

Plus Aziz
  • 14 april 2010

PSFK attended the recent Search Engine Strategies Conference in New York for an opportunity to catch a panel on the development of trends in Internet search behavior and product development.

Panelists included Stefan Weitz, the Director of Bing, Larry Cornett, VP of Consumer Products at Yahoo! Search, Brett Tabke, CEO of, and Robert Murray, CEO of iProspect. The panel was moderated by Graham Mudd, VP of Search & Media at ComScore.

While search results pages (SERP) have remained aesthetically the same, the amount of energy and computational science behind them is phenomenal. Yahoo and Bing are both advertising their platforms and growing their focus within particular verticals, such as entertainment and travel. Moreover, all search engines are starting to accommodate for online services and the expansion of social networking sites.

Here are some of the most important take away points from this panel:

From the Challenge of Indexing to Understanding User Intention

  • Search has moved from the utility of document retrieval to the promise of providing answers and perhaps even inspiration.
  • Today’s web is heavily interactive; browsing is more like having a larger social conversation than simply an activity to extract information.
  • Search engines have been switching gears from being able to deliver indexed knowledge to being more ‘intention/task’ focused, trying to understand what people want to do with that information helps engines be more assertive in the way they deliver results.

Growth Areas

  • Speakers agreed that engines ought to be intelligent enough to take new online services and stitch them into search results pages, providing users with more immediate answers to specifics tasks like booking hotels or scheduling an appointment to play tennis or visit the doctor.
  • Users can expect to see more multimedia in search results, for paid and natural results.
  • The significance of real-time data was highlighted repeatedly. Search engines currently have algorithms that weigh and rank tweets.

Different Engine = Different Behaviors

  • Whereas Google might be more likely to direct you to other pages, Bing and Yahoo! are capitalizing on engaged users. They want to advance activity on search results pages, for example enabling users to fill out the US Census or taxes forms right on the search page.
  • Yahoo! aims to create tighter ecosystems on their SERPs. This means they’re attempting to reflect users’ interests, and build overt connections between related pages and then surface them to the user, before they ask for it.
  • Larry Cornett introduced what he called the Sketcher search iPhone App, which enables users to search through a given geography using hand gestures.

Search is evolving and each engine is taking a different growth strategy. SERPs are starting to feel like a “media experiences” wherein you can watch video or get what you need without clicking off to another website. While this is problematic for some publishers, it seems to be an effective way for search engines like Bing and Yahoo! to maintain and grow their marketshare.

Search Engine Strategies Conference

image by Jeffrey Beall


Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

USA Today

Marble-Like Mini-Worlds Invade Miami Art Week And Your Mobile Screen

The gallery world's sphere of influence seems to be expanding into the realm of Pokémon Go—why that's a good thing

Technology Today

A 'USB Stick' That Can Detect HIV Levels

The simple device developed at Imperial College London measures viral load in less than 30 minutes


Get PSFK's Related Report: Future of Automotive

See All
Retail Today

Crafting The Personalized Retail Experience

Marriott International's Christopher Baer shares insights into how the hospitality company is strategizing customer service

Children Today

Experience The White House In Augmented Reality Using A $1 Bill

1600 Pennsylvania Ave. is an AR app designed to help people learn about the history and significance of the United State's capital building

Travel Today

Portable Computer Monitor Opens Up Like An Umbrella For Travelers

This mobile screen and projector means work can go anywhere and still feel like working from home

Food Today

Starbucks Is Selling An Automated Temperature-Setting Mug

For those looking to keep their coffee hot on their winter commutes, the coffee chain has created a device that keeps beverages exactly at their desire temperature


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Mobile Today

This Piece Of Plastic Is Designed To Curb Phone Addiction

The NoPhone Air from New York agency Barton F. Grafis is actually no phone at all

Retail Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

Product Launch Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Travel Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry


Conference Built Around Our Report Launch

Fashion Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Syndicated Yesterday

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Financial Services Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

No search results found.