3 Ways Companies Can Adapt To Change

3 Ways Companies Can Adapt To Change

A new book highlights the need for large organizations to have flexible business structures around a core vision.

Naresh Kumar
  • 14 may 2010

The business community often seems convinced that large organizations have not come up with any path-breaking ideas in recent times, perhaps because of their rigid corporate structures and their inability to react quickly to change. But some leaders from the industry beg to differ; Nilofer Merchant of Rubicon Consulting is one of them who believes that big companies can successfully adapt to change. In an article from Business Insider, she speaks about a new book on the corporate structure for the current era, The Future Arrived Yesterday by Michael Malone.

From the book:

Companies will become shape-shifters, constantly restructuring themselves to adapt to changing circumstances and new opportunities. Examples include WikiPedia, HuffPo, Approtech, Twitter, Google and the US Army. These entities are embodying virtual, horizontal, innovative and adaptive forms of work and focused less on a particular spot or position and more about being structurally/culturally capable of innovation.

Nilofer agrees with the author, describing these new companies as having a core vision with a flexible business structure around it.

What I loved is that he describes these kinds of new companies as an “amorphous, ever-changing cloud around a solid core — where have we see that before?” he writes. The model in the natural world is the atom.

Her thoughts on the book’s 3 key strategies for today’s companies.

Be structurally consistent. Every company today is to some degree adaptive. The new competitive  differentiator according to Malone is which ones are structurally consistent to enable  this kind of adaptiveness routinely.

Find a way to hear the truth about your business by “your family”. He points out that media (bloggers, websites, mainstream press) are like family members in that they are sometimes    antagonistic, skeptical, probing, and judgmental but they often provide us a clear picture of where we are today so we ignore them or squash them at our peril.

Talent strategy. “Success in business, especially in tech, has always gone to the company that can attract the small number of innovators and leaders. This won’t change,” he says.    The company that can sign up the best competence aggregators and creative talent and hold onto them for the longest time will almost always win the battle.

Business Insider: “The Big Companies Of The Future Will All Be Shape-Shifters”


Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms


Get PSFK's Latest Report: Future of Work

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times


Matt Hogan

Data, Advocacy, Digital Currency

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings


Rio Olympics
Innovation Coverage From The Rio Games

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.