Advertising Awareness: Video Game Encourages Critical Thinking For Kids

The US Federal Trade Commission has introduced a video game to educate children about advertising aimed at them in order for them to make informed decisions.

In the Admongo video game, players confront advertisements at every turn—at bus stops, in magazines, and on TV. Whenever an ad appears, the player is encouraged to ask three questions: who is responsible for the ad, what is the ad actually saying, and what does the ad want me to do? Besides kids, this multi-media campaign also involvunchedes parents and teachers by way of a curriculum, which includes sample ads and teacher training videos, to be used in classrooms and at homes.

Admongo

[via Slate]