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Amazon Tracking Most Highlighted Kindle Passages

Amazon Tracking Most Highlighted Kindle Passages

Content tracking on the Kindle is causing privacy concerns.

Naresh Kumar

Amazon is now tracking passages and books most highlighted on the Kindle and displaying them on its website. While the Kindle allows its customers to highlight book passages that are meaningful to them, Amazon does display them anonymously.

While Amazon claims that the resulting popular highlights will help readers focus on content that is meaningful to the most number of people, it has worried some experts who believe that tracking such data may be considered intrusive and will erode consumer trust, eventually hurting Kindle book sales.

Amazon Kindle Popular Highlights

[via CSMonitor]

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