menu

Amazon Tracking Most Highlighted Kindle Passages

Amazon Tracking Most Highlighted Kindle Passages
Advertising

Content tracking on the Kindle is causing privacy concerns.

Naresh Kumar
  • 4 may 2010

Amazon is now tracking passages and books most highlighted on the Kindle and displaying them on its website. While the Kindle allows its customers to highlight book passages that are meaningful to them, Amazon does display them anonymously.

While Amazon claims that the resulting popular highlights will help readers focus on content that is meaningful to the most number of people, it has worried some experts who believe that tracking such data may be considered intrusive and will erode consumer trust, eventually hurting Kindle book sales.

Amazon Kindle Popular Highlights

[via CSMonitor]

+#advertising
+#retail
+#technology
+Advertising
+amazon
+Electronics & Gadgets
+Kindle
+Media & Publishing
+Retail
+technology
+tracking
Trending

Key Entertainment Trends That Will Come Into Play In 2017

Arts & Culture
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Entertainment february 21, 2017
Fashion february 21, 2017
No search results found.