Community Panera Restaurant Asks Customers To Pay What They Want

A pilot restaurant location has launched with an interesting business model.

A pilot Panera Bread Co. location in St. Louis has launched this week, operating as a non-profit community cafe. The menu remains the same as any other Panera restaurant, but the prices have all been abandoned – the store signage encourages customers to pay what they feel is a fair contribution. The restaurant is following the lead of other nonprofit kitchens with pay-what-you-want pricing models, to include the One World Salt Lake City restaurant that has operated successfully since 2003; these organizations function on the social influence driving what we think of as the honor system.

Panera Bread Co.

[via Associated Press]

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