Copenhagen Public Transport Gets More Social
In an effort to make the daily commute more enjoyable and open up the possibility of meeting that special someone you often only pine for while composing a “Missed Coonections” post the next day, Copenhagen Bus company Arriva is installing 250 specially designated “love seats” on its buses to encourage flirting and conversation among passengers. The two-week campaign explores ways to improve the experience of riding public transportation by introducing guided-social interactions to make the experience feel less isolating. For people who take the same route to and from work and see the same fellow commuters day in and day out, the prospect of talking to a familiar stranger is likely equal parts daunting and intriguing. Arriva’s experiment merely offers a little nudge towards making that happen in contrast to how people normally behave.
The BBC recently spoke Arriva’s business developer Marianne Faerch about the project. Listen to the short interview here.
[via BBC]
Recent Articles By Scott Lachut 
Scott Lachut is PSFK’s Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.
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| TOPICS: | Design & Architecture, Health & Wellness, Travel |
| TAGS: | Arriva, buses, Copenhagen, flirting seats, guided social interactions, Public Transportation, social, social networking |
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