menu

Don’t Tell Ashton: An Interactive Social Currency Project

Don’t Tell Ashton: An Interactive Social Currency Project
Advertising

A project by Interactive Communications students at Berghs School of Communications plays to our sense of vanity in the social media space.

Paloma M. Vazquez
  • 12 may 2010

Don’t Tell Ashton” is a unique project initiated by the Interactive Communication class at Berghs School of Communication. The project invites people to take part in what they refer to as the world’s first physical artwork created entirely out of Twitter users. People join the artwork by Tweeting about it.  Participants’ profile pictures are then visualized and give a sense of what their everyday impact is online; the amount of followers a person has on Twitter decides their size inside the frame.

According to the site:

Our mission with this project is to explore the possibilities of social currency and prove the power of 140 characters. We want to showcase the people and brands that make a difference just by being social online.

As the name of the project alludes to, the only person with enough followers to fill the entire frame is actor and active social media contributor Ashton Kutcher. Berghs students believe Kutcher to be an ideal example of someone who has “proven himself outstanding in combining his social status off line together with an elegance in engaging people in the online space”. The final artwork  may ultimately be awarded to Kutcher to encourage his continued broadcast of commentary and “news” to rival that of many traditional new media sources.

The project is interesting for multiple reasons, not the least of which is why it is so compelling to participants. In the social media space, we get to make a mark, leave an imprint, develop a personal brand – and earn followers while we’re at it. Does it play to a very human sense of vanity to see how big our photo/image will be based on our follower count, compared to others in the space? Another observation is that the project demonstrates that social currency builds value – whether perceived or quantified – and applies to personal brands/individuals, and not just to corporate brands.

The site’s creators explain:

For the ordinary man and woman, social currency is something that will definitely be of rising interest as it gives people new opportunities when trading goods, services etc. Reputation is a new value and peoples actions online is affecting their wealth.

Congratulations to Berghs students on developing such a compelling and unique project – both from a communications and cultural anthropology perspective!

Berghs School of Communication

Don’t Tell Ashton

Trending

Modular System Lets Musicians Create Their Own MIDI Controllers

Arts & Culture
Retail Today

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Health Today

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

Trending

Get PSFK's Related Report: Future of Automotive

See All
Technology Today

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Today

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Related Expert

Paula Scher

Graphic Design, Branding, Print Design, Design

Technology Today

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

Travel Yesterday

Mercedes Reveals Dazzle-Free LED Headlights

Digital Light offers great precision with a resolution of over two million pixels

Cities Yesterday

Nissan Is Testing A Digital Car Sharing Program In Europe

Nissan plans to launch their new service in Paris sometime this year to trial the profile-matching service

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Today

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Social Media Yesterday

Your Favorite Tweets Are Now Wearable

This temporary tattoo allows fans to wear their most favorite moments from the social platform

Consumer Goods Yesterday

This Mirror Tracks Your Dark Circles And Fine Lines

HiMirror is a device snaps a photo of your face every day to provide feedback on how to care for your skin

Sustainability Yesterday

Biodegradable Furniture Made From Pine Needles Could Be The Next Phase Of Sustainable Living

Premiering at Dutch Design Week 2016, the collection fully utilizes an often wasted material

Innovation Yesterday

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

Syndicated Yesterday

Madrid's 'Robin Hood' Cafe Charge The Rich To Feed The Poor

The charity restaurant makes money from customers by day to offer homeless people meals at night

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

USA Yesterday

Amazon Launches Cashier-Free Store For Ultimate Efficiency

The retailer is looking to make shopping even faster by letting customers instantly pay as they walk out the door

Augmented & Virtual Reality Yesterday

Marble-Like Mini-Worlds Invade Miami Art Week And Your Mobile Screen

The gallery world's sphere of influence seems to be expanding into the realm of Pokémon Go—why that's a good thing

Health Yesterday

A 'USB Stick' That Can Detect HIV Levels

The simple device developed at Imperial College London measures viral load in less than 30 minutes

No search results found.