Don’t Tell Ashton: An Interactive Social Currency Project

Don’t Tell Ashton: An Interactive Social Currency Project

A project by Interactive Communications students at Berghs School of Communications plays to our sense of vanity in the social media space.

Paloma M. Vazquez
  • 12 may 2010

Don’t Tell Ashton” is a unique project initiated by the Interactive Communication class at Berghs School of Communication. The project invites people to take part in what they refer to as the world’s first physical artwork created entirely out of Twitter users. People join the artwork by Tweeting about it. ┬áParticipants’ profile pictures are then visualized and give a sense of what their everyday impact is online; the amount of followers a person has on Twitter decides their size inside the frame.

According to the site:

Our mission with this project is to explore the possibilities of social currency and prove the power of 140 characters. We want to showcase the people and brands that make a difference just by being social online.

As the name of the project alludes to, the only person with enough followers to fill the entire frame is actor and active social media contributor Ashton Kutcher. Berghs students believe Kutcher to be an ideal example of someone who has “proven himself outstanding in combining his social status off line together with an elegance in engaging people in the online space”. The final artwork ┬ámay ultimately be awarded to Kutcher to encourage his continued broadcast of commentary and “news” to rival that of many traditional new media sources.

The project is interesting for multiple reasons, not the least of which is why it is so compelling to participants. In the social media space, we get to make a mark, leave an imprint, develop a personal brand – and earn followers while we’re at it. Does it play to a very human sense of vanity to see how big our photo/image will be based on our follower count, compared to others in the space? Another observation is that the project demonstrates that social currency builds value – whether perceived or quantified – and applies to personal brands/individuals, and not just to corporate brands.

The site’s creators explain:

For the ordinary man and woman, social currency is something that will definitely be of rising interest as it gives people new opportunities when trading goods, services etc. Reputation is a new value and peoples actions online is affecting their wealth.

Congratulations to Berghs students on developing such a compelling and unique project – both from a communications and cultural anthropology perspective!

Berghs School of Communication

Don’t Tell Ashton


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Travel Today

Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

Infants Today

Battery Powered Cradle Will Rock Itself

NoomiNoomi is a clever device that makes it easier to put babies to sleep


Get PSFK's Related Report: Future of Automotive

See All
Sustainability Today

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Today

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

Related Expert

Adam Wells

Design Thinking For Travel (& Space)

Retail Today

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

Social Media Today

Instagram Tool Prevents People From Harming Themselves

A new anonymous reporting option on the social media platform hopes to provide better emotional support for users

Retail Today

Apple’s New London Store Is Filled With Living Trees And Sunlight

The brand's UK flagship location has been reimagined with a focus on customer experience and community


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs Today

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Syndicated Today

Artificial Intelligence Could Serve As A Judge In The Court Of The Future

A new software program can weigh up legal evidence and more questions of right and wrong to predict the outcome of trials

Brand Development Yesterday

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Yesterday

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year

Food Yesterday

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Yesterday

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

Travel Yesterday

Bike Path In Poland Can Glow For 20 Years Using Solar Power

Cyclists can follow the shimmering blue lanes for better safety each time they ride

Design & Architecture Yesterday

Open-Source Toolkit Lets Communities Build Their Own Street Furniture

The Wikiblock database contains 30 blueprints of different neighborhood fixtures including benches, bus stops, and kiosks

Food Yesterday

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology

No search results found.