menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Dutch Authorities Use Interactive Billboards To Fight Street Violence

Dutch Authorities Use Interactive Billboards To Fight Street Violence

A Psychological experiment uses augmented reality and interactive billboards to affect public behavior.

Jon Lombardo

In an effort to encourage Dutch citizens to help combat increasing violence against public employees in the Netherlands, authorities have constructed a psychological experiment that uses augmented reality and interactive billboards.

The billboard overlays real-time footage of passersby on top of pre-recorded video footage of harassment and violence against a public worker. The combined footage puts passersby directly in the middle of public violence and, after grabbing their attention, teaches them 4 simple ways to help fight violence and protect communities.

Watch a video of the project below:

Edvertise

[via Pop Sci]

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store