Dutch Authorities Use Interactive Billboards To Fight Street Violence

A Psychological experiment uses augmented reality and interactive billboards to affect public behavior.

In an effort to encourage Dutch citizens to help combat increasing violence against public employees in the Netherlands, authorities have constructed a psychological experiment that uses augmented reality and interactive billboards.

The billboard overlays real-time footage of passersby on top of pre-recorded video footage of harassment and violence against a public worker. The combined footage puts passersby directly in the middle of public violence and, after grabbing their attention, teaches them 4 simple ways to help fight violence and protect communities.

Watch a video of the project below:


[via Pop Sci]