Fishermen in Tokyo Bay have been actively using Fuud TV, a new website built by a Japanese start-up aiming to develop solutions supporting businesses in agriculture and the fishery business.
The site is geared towards connecting fishermen directly with seafood buyers. The primary content is videos and photos of the morning’s catches and prices. There is an added value in that fishermen have been giving cooking and nutritional recommendations, creating a more engaging commercial environment.
Additionally, similar to a local farmer’s market, the website enables fisherman to circumnavigate fish brokers and the auctioneers making it cheaper for buyers. The website also enables visitors to place orders before 9am to get fresh fish delivered to their homes within 12 hours.
[via Boing Boing]