Emerging Markets Get Access To Facebook Through ‘0’
A new service brings social networking access to the upwardly mobile developing world.
In many developing regions around the world, the mobile phone remains the central tool for online access and accountability. Recently, Facebook sought to capitalize on this behavior by unveiling ‘0,’ a low-bandwidth mobile service that allows phones to connect to the social networking service with no additional data charges.
Through partnerships with over 50 mobile carriers in 45 countries, the service remains free, with photo viewing requiring additional charges.
At 0.facebook.com, users can update their statuses, view their news feed, send and reply to messages or write on friends’ walls, bringing new connectivity to remote areas of the Dominican Republic, Rwanda, Pakistan and the Philippines, among others (the full list is below).