Chinese youth don’t have style you say? Don’t tell this to the young fashionistas on the streets of Shanghai, Hanghzhou, and Chongqing.
From the fresh street snaps of our street teams in these three cities, we’ve pulled out four fashion trends that are socially and culturally relevant for Chinese youth over the next year.
The Fall/Winter 2010/2011 trends include:
Men’s Fall/Winter 2010/2011 – London Living
More and more London influences are beginning to creep into China. The ubiquitous popularity of football and David Beckham inspire countless young Chinese males to idolize and picture a place where a queen resides over the land…
Women’s Fall/Winter 2010/2011 – Oh so ominous
Escaping the pressures and rigor of large Chinese cities makes the thought of travelling in forests of tall wooded trees a perfect escape, but also makes it a bit chilly and perfect for large striped scarves, or flowing sweaters close to the knees. It’s a less structured look, but it all comes together neatly and precisely…
One of our goals of this report is to inspire designers, creatives, marketers, researchers, or those simply interested in modern Chinese fashion, and create cultural contexts and moods surrounding Chinese youth fashion today. We think we’ve succeeded and we hope you enjoy!
View the report below:
To download the report, head over to our website for an available download link.
enovate is an insights and design firm based in Shanghai. We publish daily insights and develop creative solutions for China’s youth market. Visit enovate’s website for more information.