Future of Retail: Nutritional Information Through Data Visualization

Montreal-based visualization firm FFunction has developed a concept packaging design for representing nutritional facts on consumable products. The design focuses on giving consumers at-a-glance information in a way that uncovers nutritional value (or lack of) normally obscured in text.

Designer Audree Lapierre explains below:

“Our concept was to design a packaging using nutritional facts about the food product. For the milk carton, we used the four sides to inform about the caloric ratio, nutrience balance completeness, ingredients and amount per serving. The diagrams and data visualizations give important and useful information. For example, they quickly show if a food product has a higher proportion of fat. The data visualizations say more than a regular nutritional facts label. For example, ingredients are visually linked to their corresponding components (carbohydrate, total fat, proteins, sodium, others). In the case of a bag of chips, you would immediately see that it contains lots of ingredients without nutritive value. Nutritional information becomes the main goal of the packaging, while still carrying a powerful branding by combining an expressive form with useful information.”

FFunction

[via Dr. Jay Parkinson, MD, MPH]