A Dallas-area hospital event hopes to identifies better physician compatibility for needed services.
The Texas Health Harris Methodist Hospital, located within Hurst-Euless-Bedford near Dallas, has initiated a new method for recruiting physicians to properly pair them with patients.
Called Doc Shop, the event acts as a marketing campaign for the hospital, bringing in new doctors and patients to meet for five-minute intervals, then switching off to new pairs. The gathering allows for the hospital community to find better physicians and identify new services to provide to patients while educating each on the quality and functionality of the facility.
By advertising for free on Facebook, Twitter and e-mail, Texas Health HEB marketing specialist Mandy Forbus says the hospital was able to keep the cost of the Doc Shop at about $600. And she’s able to target a specific population of privately insured patients.
‘I’m always going to be looking over my shoulder to see what [the] competition is doing, because I always want to stay one step ahead of them,’ [Hospital President Debbie Paganelli] says. That includes staying on top of cutting-edge technology, constantly renovating the facility and having a marketing campaign.’
The “speed dating” model benefits many affected by healthcare in the region, and promotes better access to services:
“For patients, living in a competitive hospital marketing environment can mean access to perks like newly renovated hospitals, free lecture series and magazines — and for those in Bedford, Texas, help choosing a new physician.
Kim Gage says the speed dating event was a success: It helped her find Dr. Wheeler, the pediatrician she’s been searching for.
‘Meeting them and getting a feel is so much better than picking a name,” she said. “It didn’t take long, you got free lunch, and you got to meet the doctors! There’s nothing bad about it.’”