menu

Hospital Speed Dating Pairs Patients With Doctors

Hospital Speed Dating Pairs Patients With Doctors
Advertising

A Dallas-area hospital event hopes to identifies better physician compatibility for needed services.

Daniel Edmundson
  • 19 may 2010

The Texas Health Harris Methodist Hospital, located within Hurst-Euless-Bedford near Dallas, has initiated a new method for recruiting physicians to properly pair them with patients.

Called Doc Shop, the event acts as a marketing campaign for the hospital, bringing in new doctors and patients to meet for five-minute intervals, then switching off to new pairs. The gathering allows for the hospital community to find better physicians and identify new services to provide to patients while educating each on the quality and functionality of the facility.

NPR explores:

By advertising for free on Facebook, Twitter and e-mail, Texas Health HEB marketing specialist Mandy Forbus says the hospital was able to keep the cost of the Doc Shop at about $600. And she’s able to target a specific population of privately insured patients.

‘I’m always going to be looking over my shoulder to see what [the] competition is doing, because I always want to stay one step ahead of them,’ [Hospital President Debbie Paganelli] says. That includes staying on top of cutting-edge technology, constantly renovating the facility and having a marketing campaign.’

The “speed dating” model benefits many affected by healthcare in the region, and promotes better access to services:

“For patients, living in a competitive hospital marketing environment can mean access to perks like newly renovated hospitals, free lecture series and magazines — and for those in Bedford, Texas, help choosing a new physician.

Kim Gage says the speed dating event was a success: It helped her find Dr. Wheeler, the pediatrician she’s been searching for.

‘Meeting them and getting a feel is so much better than picking a name,” she said. “It didn’t take long, you got free lunch, and you got to meet the doctors! There’s nothing bad about it.'”

Doc Shop

[via NPR]

Trending

Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology Today

Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

DNA data has the potential to drive brands forward to new levels of unique product personalization

AI Today

How Artificial Intelligence Is Enabling Anytime Shopping & On-Demand Support

Retailers are leveraging advanced technology to relieve associates from mundane tasks, while better assisting customers

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Syndicated Today

NYC Map Calculates Economic Benefits Of Every Tree

TreesCount! maps all the greenery in the five boroughs and even figures out how much money it saves the city

Fashion Today

Create A Perfectly Tailored Shirt Using Just Your Phone

UKYS has created an application to get accurate measurements of buyers through a few simple pictures for custom shirts

Related Expert

Amber Case

User Experience Design Leader

Home Today

Tiny Home Robot Turns Switches On And Off

The miniature device attaches to the side of an appliance or switch to enable remote control through a person's phone

Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed november 22, 2016

Digital Strategist: Why “Big Sensing” Is Key To Retail’s Future

Bud Caddell, Founder of NOBL, shares why the most capable and useful asset in any retail environment is the workforce

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

USA december 2, 2016

Twitter-Powered Metronome Measures The Tempo Of Austin

The installation is designed to swing faster as more tweet come in

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

No search results found.