Moving Beyond The Novelty Of Interactivity

Moving Beyond The Novelty Of Interactivity

A unique media art piece moves beyond digital interaction and the human audience.

Lisa Baldini
  • 24 may 2010

Anyone who visited Decode: Digital Design Sensations at the Victoria and Albert museum was greeted with a multitude of disparate art objects (from painting by body movement to woven mirrors that offered projected silhouettes) promising to codify media art’s principles: essentially, one defined by digitally enabled interaction. This interaction principle is repeatedly heralded as the innovation for many media art objects; however, often many of the media art objects at Decode and other “new media” shows feel like a one trick pony, whereby a certain action allows for a set responses–the object’s response, unlike the human audience, is dependent upon a feedback loop defined by it’s creator.

We Make Money Not Art points us to a different type of interaction autonomy for media art objects at El proceso como paradigma – Process Becomes Paradigm. Focusing on the Marloes de Valk and Aymeric Mansoux’s Hello Process!, an ordinary printer machine (perhaps circa the late 1980s) allows for minute pieces of code to interact with each other, consume one another and birth other pieces of code, creating a veritable ecology of interactions:

In this file, each block can be occupied by a small piece of code. Every piece of code has its own strategy. Some try to conquer as many blocks as possible, others simply target one specific piece of code or an unsuspecting neighbour. When the process is set in motion, all blocks are executed one after the other. This results in a battle between the file’s inhabitants. After forty iterations, a fresh file is created with a new combination of code.

Each piece of code has a special ID. This ID is sent to the printer every time the block is loaded in which the code is residing. Each printed line represents the result of one battle cycle. 128 small graphical representations of code are printed. This process repeats 40 times, creating a map of abstract patterns depicting the changes that took place.

A key distinction with this piece is that interaction, here, is limited to within the machine. Presence is generated by numerous sheets of paper that make the human audience a witness as opposed to genesis of interaction. With this type of process, the machine moves closer to its own autonomy, which questions whether it may have its own sense of self or own subjectivity? Moreover, how does its own ecology reconfigure the dynamics between the man/machine paradigm?

We Make Money Not Art: “Hello Process! (El proceso como paradigma – Process Becomes Paradigm)”


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Retail: Technology Primer

See All
Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Shantell Martin

Arts & Culture, Technology, Art

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials october 21, 2016

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food october 21, 2016

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising october 21, 2016

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Retail october 21, 2016

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children october 21, 2016

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants october 21, 2016

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology october 21, 2016

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Technology october 21, 2016

Wearable Device And Lamp Recreate Beautiful Sunsets In Your Home

Sun Memories can record up to six hours of natural light and reproduce it via a connected light at a later date

No search results found.