New York Times Paywall System Will Exclude Bloggers

New York Times Paywall System Will Exclude Bloggers

The New York Times is introducing a pay model for its online news site which has an interesting loophole.

Naresh Kumar
  • 27 may 2010

The New York Times is developing a new metered paywall structure for its online news portal that will put a cap on the number of stories non-subscribed readers can view per day. This move has generated considerable discussion in the blogosphere with many wondering if this new paywall would deter bloggers from linking to the NY Times’ content. However, the newspaper’s spokeswoman has clarified that readers who are referred from third party sites such as blogs will be able to access content without hitting their limit, which probably means that only those who directly open the New York Times home page in their browser will trigger the paywall, initiating the daily limit count for them.

Read Write Web, which reported on the story, does not seem too confident of this paywall technology. It says

This seems like a pretty significant loophole that would make it fairly simple to get around the paywall once it goes up. If I want to read a specific story on the Times’ homepage after I’ve hit my limit, I can simply search for that story on Google or Twitter search and get around the wall via an outside link from another site.

The Times seems to be focused on monetizing the users that browse their webpage for content on a frequent basis, rather than those that arrive from other sites. So while the key to the front door only works a few times each day, the windows on the side of the house are wide open.

Read Write Web: “NY Times Says Paywall Won’t Affect Sideways Blog Traffic”

Image by Joe Shlabotnik


Zagat's Cafe Offers Tiny Replicas Of Classic NYC Dishes

Experiential Marketing
USA Today

Amazon Launches Cashier-Free Store For Ultimate Efficiency

The retailer is looking to make shopping even faster by letting customers instantly pay as they walk out the door

Augmented & Virtual Reality Today

Marble-Like Mini-Worlds Invade Miami Art Week And Your Mobile Screen

The gallery world's sphere of influence seems to be expanding into the realm of Pokémon Go—why that's a good thing


Get PSFK's Related Report: Future of Automotive

See All
Health Today

A 'USB Stick' That Can Detect HIV Levels

The simple device developed at Imperial College London measures viral load in less than 30 minutes

Customer Retention Today

Crafting The Personalized Retail Experience

Marriott International's Christopher Baer shares insights into how the hospitality company is strategizing customer service

Children Today

Experience The White House In Augmented Reality Using A $1 Bill

1600 Pennsylvania Ave. is an AR app designed to help people learn about the history and significance of the United State's capital building

Travel Today

Portable Computer Monitor Opens Up Like An Umbrella For Travelers

This mobile screen and projector means work can go anywhere and still feel like working from home

Food Today

Starbucks Is Selling An Automated Temperature-Setting Mug

For those looking to keep their coffee hot on their winter commutes, the coffee chain has created a device that keeps beverages exactly at their desire temperature


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Mobile Today

This Piece Of Plastic Is Designed To Curb Phone Addiction

The NoPhone Air from New York agency Barton F. Grafis is actually no phone at all

Product Launch Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Travel Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Fashion Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse


Conference Built Around Our Report Launch

Syndicated Yesterday

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Financial Services Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

Innovation Yesterday

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

No search results found.