Plastic Shoes Are In Vogue, And So Is Melissa

Plastic Shoes Are In Vogue, And So Is Melissa

The innovative Brazilian plastic footwear brand dominates its category

Mauricio Soares
  • 27 may 2010


Melissa Vivienne Westwood Lady Dragon

With 40 years of history, Melissa is a pioneer in the plastic shoes segment. The brand has come a long way since its early days, going from simple models inspired by fishermen’s shoes in the south of France to heavyweight design collaborations with names like Vivienne Westwood, Zaha Hadid and Karim Rashid.

The colorful footwear is making a strong comeback this season, and Melissa is aiming towards high-end “plastic dreams”, leaving the copycats to vie for the commodity segment. The strategy seems to be working well, with products reaching roughly 60 countries and worldwide recognition growing continuously.

The brand benefited from the 2008 crisis, when customers began seeing in Melissa a mix of style, fashion and design, all at an affordable price. With a number of new collaborations with designers such as Isabela Capeto, Jean Paul Gaultier and J Maskrey (among others), Melissa reinforces that positioning.

And while some may argue that plastic shoes are not exactly “green”, Michele Levy, Melissa’s US CEO, doesn’t see it that way:

“Melissa is a pioneer in its field and is unique in design, technology, and comfort. We are the only company in the world dedicated exclusively to the manufacture of plastic shoes for the last 40 years. We can make them like nobody else. Quality in design, fashion, eco-friendliness is our motto.  That you don’t find in China.”

Melissa shoes are made from a single material, melflex, which is molded via an injection process. This means that the factory has almost zero waste, glue is not required and the shoes are 100% recyclable. Appearances can be deceiving.

[via JC|Report]


Transformable Table Maximizes Utility In Small Spaces

Design & Architecture
Syndicated Today

How Fashion Became All About Fonts

Why a new wave of designs have put typography front and center on your clothing

Retail Today

GM And Audi Are Experimenting With Car Rentals In SF

The automakers are trying something new to capture the segment of urban dwellers who don't want to own a car


Get PSFK's Related Report: Future of Automotive

See All
Travel Today

This Vertical Forest Hotel Will Improve The Air Around It

An architectural firm is creating a lush mountain lodging in China with so much greenery that it will actually clean the atmosphere

Related Expert

Jason Kilar

Digital Media, Distribution, Data

Europe Today

This Company Believes Insects Can Provide Biofuel To Power Our Future

A Polish group is testing out a new factory concept that can provide a source of renewable energy, and even serve space missions

Technology Today

Music Venue Caters To Virtual Reality Events

Boiler Room has launched the first VR hub for content creators to capture special footage for the masses

Gaming & Play Today

Automated Chessboard Lets You Play Against Anyone In The World

Square Off is an AI-powered board that can move the pieces on its own


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs Yesterday

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Technology Today

Contraband Recorder Helps Those In Need Capture Captive Conversations

Designer Marianna Mezhibovkaya created the device to help prison inmates capture crucial evidence of abuse

Advertising Today

A Compelling Brand Purpose Is Never Born In The Boardroom

Strategist and Designer Anna-Rae Morris shares why she believes all brands exist for a reason, and how Snapchat has upended our behavior

Retail Today

Creative Leadership Expert: Experiencing A Seismic Shift From Brand Loyalty To Interface Loyalty

Marc Shillum, founder of Chief Creative Office, explains why product designers must rethink the way they capture consumer attention

Fitness & Sport Today

Editorial Roundtable: The Xs And Os Of Performance-Enhanced Sports

WHOOP, ShotTracker, Rithmio, PlaySight, STYR Labs, EverybodyFights and Lift / Next Level Floats explain that we're only at the iceberg's tip of performance enhancement

Technology Today

Microsoft’s New E-Paper Sticky Note Runs On Ambient Light

Researchers have developed the first e-ink display powered entirely by office bulbs

Sustainability Today

Modern Home Created Entirely Out Of Modular Shipping Crates

A project in Ecuador used the ubiquitous material to design a spacious and industrial-chic house

No search results found.