menu

Peep Insights: The Hunt For Purpose Driven Marketing

Peep Insights: The Hunt For Purpose Driven Marketing
Advertising

This Arbor Day, Philips Norelco created a niche spectacle in their own effort to address the triple bottom line.

Maria Vrachnos
  • 25 may 2010

In an age of conversations and consumer centric attitudes, brands are on the hunt to extend themselves and find purpose driven marketing. More than ever, companies are seeking out ways to fulfill the new metric of the triple bottom line; people, profit, and planet. Customer reasons to believe in a brand can be sparked from community and social investment. As we notice in PSFK’s “Good Brands Report 2010”, the brand ranked #3 Jamie Oliver, aligns around good by helping to implement solutions around the way we eat and nourish our bodies with his flagship television series “ Jamie Oliver’s Food Revolution USA”.

This Arbor Day, Philips Norelco created a niche spectacle in their own effort to address the triple bottom line. A slight buzz began in Madison Square Park, New York City, as spectators gathered around a media packed pop up stage with signs reading “Deforest Yourself, Reforest The World”. Moment’s later Carmen Electra showed up and the crowd thickened. Philips Norelco joined her on stage announcing that in celebration of Arbor Day they are challenging Americans to “Deforest yourself, reforest the world”. To honor this challenge Philips Norelco has committed to plant one tree for every body grooming product sold between April 30, 2010 and June 30, 2010. Carmen was on hand to support this “hairy issue” by “deforesting” a lucky five guys on stage, to a cheering crowd.

The popular www.ShaveEverywhere.com online conversation was transformed by Philips’ new site www.ShareEverywhere.com, where users can find out more about local environmental efforts in near by parks and public areas. We’re glad to see another brand stepping outside the box and embracing social causes, especially when it’s coupled with humor.

Contributed by Amy Johannigman

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Floyd Hayes

Experiential Marketing Creative

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.