Here is a look at some standout brand-building and advertising communications stories catching our attention this week.

Innovation in Compelling Brand Communications

• Will Branded Content Lead to the Next Directing School?
• Measuring Creative Impact of Online Advertising
• The Creators Project: Intel Looks to Vice – and Artists, Musicians – to Make Chips Cool
• Lexus Hybrid Lets You Choose Your Own Adventure Via an Interactive Video

How NOT TO Handle Your Brand Communications

• BP Secretly Buys PR

Digital Media & Marketing News

• P&G’s New eStore Markets Directly to Consumers
• Twitter Expects Hundreds of Advertisers On New Ad System
• Google and Verizon to Launch Tablet Computer
• YouTube Celebrates 5 Years, Asks Users to Tell Their Story
• Urbanspoon’s RezBook Lets Restaurants Manage Reservations on the iPad
• Major Publishers Tap Into Foursquare
• Google, Intel and Sony To Introduce Smart TV
• Univision to Live Stream all World Cup Games

And Some Generally Inspiring, Thought-Provoking or Amusing Ideas

• BBH Asks About Your 20% Project
• QR Codes Time Shift Reality for Graffiti Preservation
• Google UK’s New Logo – A Word in 884 Pictures
• The Onion Reminds Us of Google’s Power – Whisper Ads Detect Key Words During Phone Calls, Target Ads