menu

Under Cover Outfit: Exploring The Psychological Perception Of Uniforms

Under Cover Outfit: Exploring The Psychological Perception Of Uniforms
Advertising

A designer explores how a public uniform changes people's perceptions.

Naresh Kumar
  • 26 may 2010

Under Cover Outfit-Exploring Psychological Perception Of Uniforms 2

London-based product designer Oscar Lhermitte‘s ‘Under Cover’ project looks at people’s perception of uniforms, and explores opportunities to play with the predisposition to trust a person in uniform. Lhermitte created a special hidden fluorescent jumper that he can put on in public for these experiments.

Watch how Lhermitte dons the outfit and impersonates authority on a street:


Under Cover – Impersonating authority #1 from Oscar Lhermitte on Vimeo.

Under Cover

[via DesignBoom]

+#advertising
+#design
+Advertising
+Design
+Entertainment
+Europe
+Fashion
+perception
+technology
+UK
+uniform
Trending

Experience The News In Virtual Reality

Arts & Culture
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.