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(Video) John Dimatos: PSFK Conference New York 2010

John Dimatos, a Resident Researcher at NYU’s Interactive Telecommunications Program and teacher of ‘Designing for UNICEF,’ speaks on how design and human understanding impact social organization.

Dan Gould

At our recent New York conference, John Dimatos, a Resident Researcher at NYU’s Interactive Telecommunications Program and teacher of ‘Designing for UNICEF,’ spoke on how design and human understanding impact social organization.

Watch John’s presentation below:



Some highlights from John’s talk:

John noted that ‘good enough design’ can change the world incrementally — not precisely, but accurately enough to complete the tasks required on the ground, so that results can take place more instantaneously.

“Designing through lack of hubris: Collaborative projects require a level of humility and understanding of the ultimate mission. Only then do they have the ability to be truly transformative.”

When developing tools, John said, it’s important to consider the needs of the people out in the field performing the work alongside those of the back end programmers and administrators who are handling the raw data.

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