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(Video) Zach Lieberman: PSFK Conference New York 2010

Zach Lieberman, a creative technologist whose work bridges the real world with the digital, speaks about his ongoing collaborative research efforts to empower people and spark creativity.

Dan Gould

At our recent New York conference, Zach Lieberman, a creative technologist whose work bridges the real world with the digital, spoke about his ongoing collaborative research efforts to empower people and spark creativity.

Watch the video of Zach’s presentation below:



Some highlights from Zach’s talk:

Zach emphasized the notion of artistic practice as research.

“The process of creating art is in many ways an R & D department for humanity, imagining any number of possible futures for the world.”

His work represents magical experiences brought to life, he said. Work that touches on the nature of communication and expression between individuals and their environments has the ability to change the way people see and interact with the world.

An observation made in his artistic research, the “Open Mouth Moment,” when an individual drops their jaw in awe of an often amazing sight, signifies “the pathway to somebody’s heart.”

“DIY has evolved. DIWO (Do It With Others) is the new trend.”

Zach noted that the underlying message of the Eyewriter tool is to practice empathy, not sympathy among its users.

“Art has the power to inspire the next generation.”

Zach Lieberman

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