When The Story Is In The Process: Google Chrome’s Speed Tests

A “making of” video for Google Chrome’s speed tests embodies the notion that the story is oftentimes found in the process.

BBH New York has found a way to make the very technical details of web page rendering times, and client Google Chrome’s advantageous speed, compelling and relevant to a broader audience than that of the technically-proficient. The Making of the Google Chrome Speed Tests video is getting significant traction and conversation on YouTube and on the broader blogosphere – ultimately demonstrating the idea that the differentiating story is oftentimes also found in the process (a notion also discussed by Steve Powers at last month’s PSFK Conference).

Watch the making of video below:

The final, finished video can be viewed here.

[via YouTube]