menu

When The Story Is In The Process: Google Chrome’s Speed Tests

When The Story Is In The Process: Google Chrome’s Speed Tests
Advertising

A "making of" video for Google Chrome's speed tests embodies the notion that the story is oftentimes found in the process.

Paloma M. Vazquez
  • 5 may 2010

BBH New York has found a way to make the very technical details of web page rendering times, and client Google Chrome’s advantageous speed, compelling and relevant to a broader audience than that of the technically-proficient. The Making of the Google Chrome Speed Tests video is getting significant traction and conversation on YouTube and on the broader blogosphere – ultimately demonstrating the idea that the differentiating story is oftentimes also found in the process (a notion also discussed by Steve Powers at last month’s PSFK Conference).

Watch the making of video below:

The final, finished video can be viewed here.

[via YouTube]

+#advertising
+#technology
+Advertising
+bbh
+Electronics & Gadgets
+Google
+google chrome
+process
+storytelling
+technology
+USA
+youtube
Trending

Experience The News In Virtual Reality

Arts & Culture
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.