menu

Zwölf Uses Guns As Design Tools

Zwölf Uses Guns As Design Tools
Advertising

Berlin-based design firm Zwölf went to great lengths to create a unique cover for a band's CD.

Dan Gould
  • 10 may 2010

Berlin-based design firm Zwölf took a very hands-on, physical approach when designing the cover artwork for the band Elyjah. 2000 hand printed photos were taken to a shooting range, and shot up by Zwölf, making for a run of one of a kind album artwork.

The designers explain their process:

After a split-7″ release on Siluh, the debut album “Planet, Planet” (Klimbim Records/Cargo) put the spotlight firmly on the Berliner lads from Elyjah. For us it was clear: this CD is fantastic. Both playful and atmospheric, it leaves a lasting impression. To ensure that that message was conveyed to the customer, we fired pellets at all two thousand covers. They circle like planets around a fixed point. Returning to a time in which men had morals in their hearts and cloth handkerchiefs in their trouser pockets, we put the band in Herr von Eden suits (styling: Leena Zimmermann, production: Kieran Joel) and then printed the large-format photos shot by Norman Konrad by hand.

Typographically, we continued this theme with two typefaces from that time period: Memphis, from Emil Rudolph Weiß (1929) and the wonderful Wieynck Gotisch from Heinrich Wieynck (1926) were put into use on an old Heidelberg printing machine. The “shooting” didn’t stop there. In the video for the single “Wired” (director: Hagen Decker, camera: Cüneyt Kaya), exploding light bulbs dance around the band like shooting stars.

Zwölf

[via Form Fifty Five]

Advertising
Trending

PSFK's Workplace Vision: Leave The Busywork To The Bots

Ai
Syndicated Today

In Popular Games, The Recurring Theme Is Exploration

The much-hyped sci-fi sandbox game proved to be as massive as expected, while Pokémon Go continued to prove inescapable

Design Today

The Best In Wearable Tech From The Rio Olympics

PSFK rounds out the Rio Games with our picks for the best gadgets and devices used to track performance

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Advertising Today

This Cookbook Is Inspired By Brad Pitt’s On-Screen Eating Habits

Learn how to whip up meals and snacks pulled straight from the actor's fictional universe

USA Today

Tour The US National Parks From The Comfort Of Your Home

Google's new 360-degree video feature lets people take a trip to Alaska, Utah or Hawaii and see these marvels of nature up close

PURPLELIST EXPERTS

Joyce Shen

Start Up Incubator

Augmented & Virtual Reality Today

VR Training For Active Shooter Preparedness

SurviVR is an immersive environment to teach civilians how to protect themselves in dangerous situations

Cities Today

Redesigned London Tube Map Aims To Get People Walking

The updated display illustrates approximately how many steps it takes to walk between stations for a healthier commute

Experiential Marketing Today

Nike Creates An Immersive Pop-Up Fitness Experience In London

The Unlimited You space gave athletes a chance to push their limits farther than ever before

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Today

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Automotive Today

Uber Now Lets Commuters Pay With Pretax Dollars

The prepaid cards are a partnership with WageWorks, letting uberPool users save up to 40% on their trip

Home Today

Philips Hue Adds Motion Sensor To Control Lights Automatically

The wireless device lets users interact with their environment without needing to press a switch

Home Today

Beacon Device Takes The Pain Out Of Navigating A New Airbnb

Ping provides new guests with a guided tour of the house or apartment through a simple tap of their phone

Arts & Culture Today

Shelf Makes Its Contents Appear To Hover In Midair

The design uses metal tubes to create an optical illusion when viewed from the front

Arts & Culture Today

Interactive Ceiling Responds To People Walking Underneath

The installation features built-in sensors that cause the undulating surface to morph and react to passersby

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Fashion Today

Declutter And Recycle All Of Your Unwanted Stuff

A new app will help catalogue your possessions and give them away as donations when you no longer want them

Advertising Today

Tokyo Concept Store Disguised As A Parking Garage

The retail and cafe project is designed as a hidden treasure for urban explorers

No search results found.